Hungarian Interchurch Aid Film, Digital Share It To Stop It by ACG Advertising Agency

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Share It To Stop It

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Industry Against violence
Media Film, Digital, Interactive & Mobile
Market Hungary
Agency ACG Advertising Agency
Executive Creative Director Péter Tihanyi
Creative Director Rita Alberti
Art Director Petra Kocsis, Gergely Nagy
Copywriter Rita Alberti, Istvan Foltin
Production Umbrella
Director Fanni Szilágyi
Released April 2017

Awards

Golden Drum 2017
Film Social & charity Golden Drum

Credits & Description

Advertiser: Hungarian Interchurch Aid
Brand Name: Meddigmehet.hu
Product/service: Meddigmehet.hu/howfarcanitgo.hu
Campaign Name: Share It To Stop It
Country: Hungary
Agency: Acg Advertising Agency
Agency Network: Independent Agency
Executive Creative Director: Peter Tihanyi
Creative Director: Rita Alberti
Art Director: Petra Kocsis, Gergely Nagy
Copywriter: Rita Alberti, Istvan Foltin
Client Account Director / Manager: Éva Virág, Dóra Szepesi
Strategic Planner / Strategist: Bianka Bujdosó, Erika Farkas
Pr Director: Nóra Batizi, Dalma Antik
Film Production: Umbrella
Director: Fanni Szilágyi
Director Of Photography: Gabor Szilágyi
Creative idea explanation:
There is no such thing as „end” when violence becomes a daily habit in a relationship.
In Hungary more than 1 million women live in a violent relationship. They’re lonely and isolated without any control on their situation.
We wanted to let them know that there is a way out. So we created a 5 minute short film based on real stories. A video without an end. A looping story that ends where it has begun. Viewers could not stop it unless it got shared. Our message was clear: share it to stop it!