Mercedes-AMG Film, Digital Mercedes-Benz Facebook Messenger Chatbot for 50 Years of AMG by AliveNow

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Mercedes-Benz Facebook Messenger Chatbot for 50 Years of AMG

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Industry Automotive
Media Film, Digital, Interactive & Mobile
Market India
Agency AliveNow
Creative Director Mohammad Faiz Ali
Art Director Anish Joy
Copywriter Shishir Mahendrakar
Illustrator Anish Joy
Released May 2017

Credits & Description

Category: Automotive
Media: Digital
Brand: Mercedes
Agency: AliveNow
Geo: India
Advertising Agency: AliveNow, India
Creative Director: Mohammad Faiz Ali
Art Director / Illustrator: Anish Joy
Copywriter: Shishir Mahendrakar
Additional Credits: Jahnavi Duvvuri, Raghvendra Singh, Kundan Bharadwaj
Published: May 2017
Synopsis:
The 50 Years of AMG chatbot was an innovative Facebook messenger bot that unlocks the 50 year AMG journey through a dynamic narrative. It was the first ever messenger chatbot in the automobile industry to create a personalized video for the user with their name in it! Besides this, users could experience AMG via engine sounds and walk through the rich 50 year history of AMG.
This was built by alivenow, an independent technology centric digital agency with partners in 15 countries and working with over 200 brands globally.