A-Class In-car projection by The Creative Shop, Sydney for Mercedes-Benz

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A-Class In-car projection

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Australia
Agency The Creative Shop, Sydney
Director David Wommelsdorff, Marcus Joy
Art Director Alex Lee - The Creative Shop
Designer Amy Li
Released March 2013

Credits & Description

The Creative Shop, Sydney transforms a Mercedes-Benz into an amazing world of discovery.In conjunction with The Artistry, The Creative Shop (TCS) has been engaged by Mercedes-Benz to leverage their recent sponsorship of the new and exciting Spiegelworld Event Empire, which is touring Sydney, Melbourne & Brisbane over the next 6 months.Premiering on the 9th of January at the Entertainment Quarter Sydney, Mercedes-Benz has aligned with Spiegelworld Empire to launch their amazing new A-Class vehicle; a sophisticated, urban and edgy style of Mercedes-Benz, catapulting the brand into a new automotive category.


Using the A-Class as the main focal point, The Creative Shop has transformed the vehicle into a portal of discovery by delivering an in-car projection, whereby the windows act as the canvas for various amazing visual scenarios. Event attendees are able to take an image of themselves via a number of touch screen kiosks, placing themselves behind the wheel of the all new A-Class, before choosing what amazing visual experience will take place in the car alongside them. From filling the car with vibrantly coloured, larger-than-life butterflies, through to having Empire performers display aerial acrobatics whilst inside a giant bubble, the user generated images are all captured and displayed inside the car real-time, before being sent back to each event attendee via an eDM and being posted to Mercedes-Benz facebook page.

Category: Automotive
URL: http://www.facebook.com.au/thecreativeshopaustralia
Client: Mercedes-Benz Australia
Agency: The Creative Shop
Production: The Creative Shop
Country: Australia
Campaign file: Download campaign file
Director: David Wommelsdorff
Director: Marcus Joy
Art Director: Alex Lee
Digital Project Manager: Lettie Macasieb
Flash Developer: Amuro Lee
Designer: Amy Li