Mercedes A-Class: Behind the Sites by BBDO Brussels for Mercedes-Benz

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Mercedes A-Class: Behind the Sites

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Belgium
Agency BBDO Brussels
Production Mainframe & The Fridge
Creative Director Jan Dejonghe
Art Director Frederic Zouag
Copywriter Nicolas Gaspart
Released September 2012

Credits & Description

Media: Online
Geo: Belgium
Category: Automotive
Agency: BBDO
Brand: Mercedes
Mercedes launches the new Mercedes A-Class with a global concept "The pulse of a new generation". So we came up with an interactive idea using the entire web as a living game board. Visit the website http://newaclass.be/ and try to find the new A-Class behind the websites you're on.

Advertising Agency: BBDO, Brussels, Belgium
Creative Director: Jan Dejonghe
Art Director: Frederic Zouag
Copywriter: Nicolas Gaspart
Account Team: Bracke Valérie, Depreter Marleen, Van de Wiele Sander
Graphic Designer: Delaleu Virginie
TV Producer: Van Poeck Nicolas
Post-production: Mainframe & The Fridge
Sound Design: Raygun
Digital project leader: Has Wouter / Dreams & Creations
Published: September 2012