|Media||Film, Digital, Interactive & Mobile|
|Creative Director||Jan Dejonghe|
|Art Director||Sebastien De Valck, Frédéric Delouvroy|
|Copywriter||Michiel Baeten, Arnaud Pitz|
Credits & Description
To show off the all-terrain capabilities of the Mercedes G-Class 4x4, BBDO Belgium got together with Adhese (who deliver ad serving technology for publishers and advertisers) to create a first in mobile and responsive advertising. They developed a leader board banner exclusively for tablets. The banner reacts to the position of the mobile device that it's viewed on.