Mercedes-Benz Film, Digital Mercedes-Benz: Slider by moblin

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Mercedes-Benz: Slider

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Israel
Agency moblin
Creative Director Liron Ben Yakov
Copywriter Liron Ben Yakov
Released September 2012

Credits & Description

Category: Automotive
Brand: Mercedes-Benz
Agency: moblin
Country: Israel
Mercedes-Benz launched its first iPad campaign in Israel. The campaign needed to promote Mercedes left brain & right brain print ad. Moblin Israel needed to turn the ad into an interactive iPad experience, without changing or editing it. In order to do this they used iPad's most recognizable feature - the Slider, but they put a twist that changed its influence and behavior and created immediate engagement with the users.

Category: Automotive
Client: Mercedes-Benz
Agency: moblin
Country: Israel
Creative Director: Liron Ben Yakov
Copywriter: Liron Ben Yakov
Creative Director/ art director: lion david
VP Business Development: Omri Argaman