Mercedes-Benz Film, Digital Soul by MJZ, Merkley + Partners New York


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Industry Cars
Media Film, Digital, Interactive & Mobile
Market United Kingdom, United States
Agency MJZ
Agency Merkley + Partners New York
Director Dante Ariola
Creative Group Head Abi Aaron, Aaron Eiseman
Executive Creative Director Andy Hirsch
Service Agency Peepshow Post
Released May 2012


Clio Awards, 2013
Film Technique Editing Gold

Credits & Description

Media: TV
Category: Automotive
Agency: Merkley + Partners
Brand: Mercedes
Geo: Americas, United States
Advertising Agency: Merkley + Partners, NY, USA
Executive Creative Director: Andy Hirsch
Creative Group Head: Abi Aaron, Aaron Eiseman
Editing Company: Peepshow Post, New York
Senior Producer: Alex Kobak
Director of Broadcast Production: Gary Grossman
Director of Business Affairs: Pam Carden
Production Company: MJZ
Director: Dante Ariola
Cinematographer: Philippe Le Sourd
Line Producer: Natalie Hill
Senior Executive Producer: Scott Howard
Edit Company: Peepshow NY
Editors: Andrea Macarthur, Amanda Perry
VFX Company: The Mill/LA
VFX Director: Tim Davies
VFX Producer: Rachael Trillo
Mix House: Heard City
Sound Mixer: Philip Loeb
Published: February 2013
Brief Explanation
The all new CLA is being reveled for the first time in a thrilling commercial featuring Usher, Kate Upton and Willem Dafoe. A dramatic story unfolds as the Devil lures a young man into temptation with the seductive Mercedes-Benz CLA.