MetLife Film, Digital Schroeder's Piano Banner by Crispin Porter + Bogusky Boulder

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Schroeder's Piano Banner

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Industry Insurance
Media Film, Digital, Interactive & Mobile
Market United States
Agency Crispin Porter + Bogusky Boulder
Creative Director Matthew Atkatz
Art Director Alexandra Sobiecki
Copywriter Taylor Marsh
Production Hook
Released January 2013

Credits & Description

Category: Finance & insurance
Brand: Metropolitan Life Insurance Company
Agency: Crispin Porter + Bogusky, Boulder
Country: United States of America
This web banner and Facebook app from MetLife via CP + B turns your keyboard into a virtual Piano in order to play along with Schroeder. The game resonates with the rest of MetLife's new TV campaign and its "I Can Do This" rallying cry. It teaches people that when faced with a seemingly daunting task, all you have to do is take the first step and you'll see there's nothing standing in your way.
Category: Finance & insurance
URL: https://www.facebook.com/metli...
Client: Metropolitan Life Insurance Company
Agency: Crispin Porter + Bogusky, Boulder
Country: United States of America
EXECUTIVE CREATIVE DIRECTOR(s): Ari Merkin
CREATIVE DIRECTOR: Matthew Atkatz
ART DIRECTOR(s): Alexandra Sobiecki
COPYWRITER(s): Taylor Marsh
INTERACTIVE DESIGNER: Ryan Dixon
INTERACTIVE DESIGN DIRECTOR(s): Qian Qian
EXECUTIVE INTEGRATED PRODUCER: Darren Himebrook
INTEGRATED PRODUCER(s): Erica Gail DeRozario
JR INTEGRATED MUSIC PRODUCER: Jorge Ivan Perez
ART PRODUCER: Amy Foster
INTERACTIVE DEVELOPER(s): Lawrence Jones
PRODUCTION: Hook LLC
MOTION PARTNER: Psyop, LightStar Studios
ASSOCIATE TECHNICAL DIRECTOR: Robert Christ
EXPERIENCE DIRECTOR: JoRoan Lazaro
EXPERIENCE DESIGNER(s): Kevin Auerbach, Maria Ho
JR DIGITAL IMPLEMENTATION ANALYST: Ryan Cain
QUALITY ASSURANCE: Erick Perez
GROUP MEDIA DIRECTOR: Lauren Barger
MEDIA SUPERVISOR: Jessica Blumberg
MEDIA PLANNER: Elizabeth York
ACCOUNT DIRECTOR: Henry Gonzalez
CONTENT MANAGEMENT SUPERVISOR: Adam Barger
CONTENT SUPERVISOR: Carly Tietzer
CONTENT MANAGER(s): Julie Pfleger
BUSINESS AFFAIRS: Xandra Ess
COGNITIVE ANTHROPOLOGIST(s): Andrew Teagle, Rich Kelleman
TRAFFIC MANAGER: Kevin Merrill