MGM Resorts International Film, Digital Universal Love by McCann New York

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Universal Love

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Industry Racial/Ethnic/Handicapped/Minority Awareness
Media Film, Digital, Interactive & Mobile
Market United States
Agency McCann New York
Released April 2018

Credits & Description

Media: Interactive
Category: Other
URL: https://www.universal-love.com...
Client: MGM Resorts
Agency: McCann New York
CCO, North America: Eric Silver
Co-CCO, New York: Tom Murphy, Sean Bryan
Executive Creative Director: Chris Mitton
Creative Director: Benjamin Vendramin, Nir Refuah
Creative Director: Jesse Potack
Senior Producer: Deb Archambault, Scott Cooney, Carlos Wigle
Design Director: George Katz, David Mashburn
President, McCann NY: Devika Bulchandani
Executive Producer: Patrick Milling Smith
Wool and Tusk
Rob Kaplan
Craig & Karl
Album Artwork and Animation Artwork
by Trollback (Animated Film)
Country: United States of America
Published: April 2018
Synopsis:
MGM Resorts International today announced the release of UNIVERSAL LOVE, a collection of reimagined wedding songs for the LGBTQ community, celebrating the enduring and overwhelming power of love and music to unite. MGM Resorts is a global entertainment company with a deep-seated belief that entertainment is fundamental to human fulfillment. The company's passion for the UNIVERSAL LOVE project reflects its profound commitment to embracing humanity and the impact music can have on the human experience.
UNIVERSAL LOVE offers six newly recorded versions of iconic love songs that give same-sex couples a soundtrack for their own love stories and feature pronouns changed to reflect the world of LGBTQ relationships.
The album includes boundary-changing songs from some of today’s most-beloved artists. Bob Dylan, one of the most influential and successful recording artists in American history, is among the visionary artists participating in this unprecedented project. Dylan re-recorded “She’s Funny That Way” as “He’s Funny That Way.” The album features five additional stellar artists whose involvement is a testament to the urgency of equality in entertainment: Kesha (“I Need a Woman to Love Me”), St. Vincent (“And Then She Kissed Me”), Benjamin Gibbard of Death Cab for Cutie (“And I Love Him”), Kele Okereke of Bloc Party (“My Guy”), and Valerie June (“Mad About The Girl”).