Microsoft Film, Digital Stockholm samples by JMW Stockholm

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Stockholm samples

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Industry Computers & Computer Accessories
Media Film, Digital, Interactive & Mobile
Market Sweden
Agency JMW Stockholm
Executive Creative Director Joakim Karlsson
Creative Director Samuel Garlöv
Copywriter Karl Nelson
Production The Chimney Pot
Released January 2017

Credits & Description

What does a city sound like in music? In order to answer that question we equipped Eirik Roland, a musical composer, with a Surface Pro 4 and asked him to walk around Stockholm while writing down music inspired by what happened around him. By using the Windows 10 application StaffPad, Eirik were able to write down notations with the Surface pen. The handwritten music then automatically converts to a typeset score, able to playback, edit, print and share the work done.
Media: Web Film
Category: Home electronics
Client: Microsoft Sweden
Agency: JMW kommunikation
Production: Chimney
Country: Sweden
Executive Creative Director: Joakim Karlsson
Creative Director: Samuel Garlöv
Copywriter: Karl Nelson
Account manager: Tove Widemar Gerdin
Account Executive: Björn Mellstrand