Microsoft Windows Film, Digital Makeup by J. Walter Thompson Beijing


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Industry Software & Multimedia Productions, SaaS
Media Film, Digital, Interactive & Mobile
Market China
Agency J. Walter Thompson Beijing
Creative Director Nicky Zhang, Devin Zhao
Art Director Liang Zhou, Christine Klemmt
Copywriter Bernard Chan, Popeye Li, Nicolas Tian
Production JQK Production
Director Jinjing Zhu
Released May 2013


London International Awards 2013
TV/Cinema/Online Film Campaign Bronze Winners

Credits & Description

Following the worldwide launch of Windows 8 operating system, JWT Beijing releases an online advertising campaign of three videos with the intent of keeping top-of-mind momentum and buzz.
Category: Other
Client: Microsoft
Agency: JWT Beijing
Production: JQK Production, Beijing
Country: China
Director: JinJing Zhu
Chief Creative Officer: Polly Chu
Creative Director: Devin Zhao
Creative Director: Nicky Zhang
Copywriter: Popeye Li
Copywriter: Nicolas Tian
Copywriter: Bernard Chan
Art Director: Christine Klemmt
Art Director: Liang Zhou
Producer: Raymond Johnsen Lucas
Assoc Creative Director: gary wang
Agency Executive Producer: Amber Yu
Agency Producer: Tetsu Yu
Head of Digital Account Team: Wednesday Chi
Planner: Ratan Malli
Account Service: Ruston Spurlock, Chiara Capitanio, Sabrina Zheng, Fay Xie, Vivienne Huang
Brief Explanation
The language in this viral video is completely fake and is intended for humorous effect.Microsoft Windows 8 is a revolutionary operating system, using a touch screen instead of a mouse. Windows 8 also boots up in less than 10 seconds. We combined speed and touch and created an internet film showing women attempting to put their make-up on (touch) in 10 seconds (the new boot up time) with hilarious results.