Microsoft Windows Film, Digital PARTY by J. Walter Thompson Sao Paulo, Vetor Zero/Lobo, Wunderman Sao Paulo


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Industry Software & Multimedia Productions, SaaS
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Bruno Mendonça, Andre Gustavo Soares
Art Director Rodrigo Zanchini, Dagmar Nesi, Gabriel Nieto, Fernanda Saijo
Copywriter Camilla Piagge, Renata Pagliuso
Producer Serginho Lobo, Vetor Zero Team
Agency Vetor Zero/Lobo
Agency Wunderman Sao Paulo
Released November 2012

Credits & Description

JWT Brazil and Wunderman sign the global campaign that marks the launch of Microsoft's new operating system, Windows 8, revolutionary because it is meant for tablets, notebooks and traditional desktops. Created in Brazil, the campaign will also be aired in 11 countries - Brazil, Argentina, Chile, Colombia, Mexico, Italy, Spain, Portugal, Israel, Turkey and France.
In all, eight films have been created, which can be chosen for airing according to each region. Despite the different situations, they all have a common mission: to show, through fun stories, the capability of Windows 8's interface to provide all at once to a user whose mindset is already in sync with the pace of information in the 21st Century.
Credits - JWT:
Advertiser: Microsoft
Agency: JWT
Product: Windows 8
Chief Creative Officer: Ricardo John
Creative Director: Gustavo Soares
Creation - Films: Gustavo Soares, Christian Fontana, Andrea Siqueira, Enoch Lam, Erick Mendonça and Bruno Dias
Creation -- Printed Media: Andrea Pissarro, Lucas Tristão, Daniel Manzi, Erick Mendonça and Pedro Galdi
Planning: Fernand Alphen, Isabella Mulholland and Rafael Ferreira
Media: Aline Moda, Germano Spinola, Priscila Dias, Maira Toledo, Danielle Rocha, Angelica Gomes, Ligia Mattos and Marcus Luiz
Account Team: Carol Escorel, Decio Freitas, Thiago Galdi and Guillermo Bale
Project Management: Marcos Richter
Client Approval: Alexandre Leite, Kate Issler, Kathleen Hall and Priscyla Alves
RTV Production: Marcia Lacaze and Renata Sayão
Graphic Production: Flavio Schaefer and Flavio Colella
Producer: Vetor Zero/Lobo
Executive Producer: Sergio Salles and Alberto Lopes
Directing: Mateus de Paula Santos and Guto Terni
Director of Photography: Pierre Kerchove
Post-Production: Vetor Zero/Lobo
Sound Producer: Punch Audio
Credits - Wunderman:
Advertiser: Microsoft
Product: Windows 8
VP Creative: Paulo Sanna
Creative Director: Bruno Mendonça
Copywriter: Camilla Piagge, Renata Pagliuso
Art Director: Rodrigo Zanchini, Dagmar Nesi, Gabriel Nieto, Fernanda Saijo
Planejamento: Cintia Cavalli, Reinaldo Quinto, Felipe Savone and Pedro Bergamo
Social Media: Renata Longhi
Search: Marcelo Mugnani and Andre Renzi
Account Team: Julianna Rojas, Luiz Telles, Juliana Fernandes, Natalia Teixeira
Digital Production: Sérgio Porro, Priscila Melo, Robson Braga
Client Approval: Alexandre Leite
Music Credits
Film: Party
Song: No breaks
Composers: Arthur -- Pata -- Tcheba -- Rolla -- Pepe
Label: Trama
Publisher: Trama (Dueto Edições)
Interpreted By: Holger
Film: Conquistador
Song: Highly Sensitive
Composer: Mallu Magalhães
Label: Sony Music
Publisher: Sony Music
Interpreted By: Mallu Magalhães
Film: Full House
Song: El Hueco
Composer: Juliana R
Label: YB Music
Publisher: Alternetmusic
Interpreted By: Juliana R
Film: Carnaval
Song: Morando no Sapato
Composers: Reginaldo 16 / Tiquinho / Marco Mattoli
Label: YB Music
Publisher: Alternetmusic
Interpreted By: Clube do Balanço