Miele Film, Digital Tunnel by Mayer/McCann Erickson Bratislava

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Industry Electronic Devices & Home Appliances, Vacuum Cleaners
Media Film, Digital, Interactive & Mobile
Market Slovakia
Agency Mayer/McCann Erickson Bratislava
Art Director Peter Brusko
Copywriter Juraj Stehlik
Released June 2012


Clio Awards, 2013
Innovative Media - Bronze

Credits & Description

Media: Online
Category: House, Garden & Pets
Agency: McCann Erickson
Brand: Miele
Geo: Europe, Slovakia
Our task was to promote the “monster suction” of the extra powerful Miele S8 vacuum cleaner. We created an online video that shows how the machine can vacuum absolutely everything.
We turned a well-known tunnel in Slovakia into a pipe of the Miele S8. The pipe indeed vacuumed everything – even cars and trucks.

Advertising Agency: Mayer McCann Erickson, Bratislava, Slovakia
Creative Directors: Boris Prexta, Vlado Slivka
Copywriter: Juraj Stehlik
Art Director: Peter Bruško