Renovation/ Proposal/ Car by Gitam BBDO Tel Aviv for Mifal Hapais

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Renovation/ Proposal/ Car

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Industry Lottery & Gambling
Media Film, Digital, Interactive & Mobile
Market Israel
Agency Gitam BBDO Tel Aviv
Executive Creative Director Danny Yakobowitch
Creative Director Sagi Blumberg
Art Director Tamar Dvir
Copywriter Ran Allon
Producer Sarit Yechezkel
Account manager Einav Tenzer
Production ST/AF - studio Adam Feinberg
Released August 2015

Credits & Description

6 sec campaign In order to illustrate how "Hish-Gad" scratch card brand, offers instant winnings, Gitam BBDO came up with 5 different 6 second ads tell a long story in a very short time. One second you're scratching a card, one second later you’re on your way to a sunny vacation in Thailand. Each ad shows how different people enjoy their instant winnings: renovating the house, buying an engagement ring, flying to a rock concert etc. The ads went online as YouTube prerolls, the perfect media choice for such short ads.
Category: Entertainment & leisure
Client: Mifal HaPais (israeli lottery)
Agency: Gitam BBDO
Production: ST/AF - studio Adam Feinberg
Country: Israel
Executive Creative Director: Danny Yakobowitch
Creative Director: sagi blumberg
Art Director: Tamar Dvir
Copywriter: ran allon
Producer: Sarit Yechezkel
Account Director: Keren Bachar Amitai
Strategist: Hillel Geiger
Planner: Hilla Tamir
Agency Producer: Omer Kandel
Account team: Hen Cohen
Account manager: Einav Tenzer
Client advertising Executive: Chami Padan
Client Brand Manager: Avi Levi
Head of Digital: Karin Mazor