MIKE'S HARD LEMONADE: BEAR IN A BIKINI WINNERS by Grey New York, Rooster for Mike's Hard Lemonade

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MIKE'S HARD LEMONADE: BEAR IN A BIKINI WINNERS

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Industry Non-alcoholic drinks
Media Film, Digital, Interactive & Mobile
Market United States
Agency Grey New York
Art Director Matthew Nall, Liem Nguyen, Alex Kaplan, Steven Acres
Copywriter Duc Nguyen, Robert Cuff, Barry Katz
Agency Rooster
Released September 2012

Credits & Description

Winners of the Mike's Labor Day with a Bear in a Bikini Sweepstakes spend Labor Day with a bear in a bikini.
Agency:Grey New York
Chief Creative Officer:Tor Myhren
Client:Mike's Hard Lemonade
ECD:Eric Segal
CD:Brian Platt
CD:Andy Currie
Art Director:Matthew Nall
Art Director:Steven Acres
Art Director:Liem Nguyen
Art Director:Alex Kaplan
Copywriter:Robert Cuff
Copywriter:Duc Nguyen
Copywriter:Barry Katz
Agency Producer:Diana Gay
Agency Digital Producer:Steven Hubert
Digital Strategist:Todd Sussman
Activation/Promotion:Sam Raeburn
Activation/Promotion:Courtney Engel
Activation/Promotion:Vivian Ewalefo
Activation/Promotion:Julie Merin
Production Company:Rooster
Director/DP:Robert Gilbert
AE:Kara DeBuona
AAE:Scott Cohen
DATE Sep 07, 2012
CATEGORY Contest, TVC, Web Film