Miller: Halloween by Deluxe Interactive for Miller

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Industry Beers and Ciders
Media Film, Digital, Interactive & Mobile
Market Russia
Agency Deluxe Interactive
Released May 2011

Awards

MIAF Awards 2011
Promo campaigns - Third place

Credits & Description

Goals: To develop a customer digital campaign for Miller brand, timed to coincide with Halloween celebration Decisions: A mysterious action movie appeared on the Internet the night before Halloween, where Marika, (a Russian TV celebrity), is kidnapped and buried alive in a golden casket. At the end of the video viewers are invited to go to http://miller-halloween.deluxe-interactive.com/ to help Marika get out of there . During the course of five days visitors of the site had to seek for the clues among the video fragments by using a variety of interactive tools. The first 150 participants who managed to guess the location of the tomb received an official invitation to the Miller Halloween party.

The Film titled Miller: Halloween was done by Deluxe Interactive advertising agency for product: Miller Beer (brand: Miller) in Russia. It was released in May 2011.