MINI Film, Digital GETAWAY STOCKHOLM by Jung Von Matt/Strommen Stockholm

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Sweden
Agency Jung Von Matt/Strommen Stockholm
Art Director Daniel Wahlgren
Copywriter Magnus Andersson
Production Duo Blau
Production Monterosa
Production Suddenly Oslo
Creative Director Johan De Jager
Released October 2010

Credits & Description

Category: Games
Advertiser: MINI
Product/Service: MINI COUNTRYMAN
Agency: JUNG von MATT
Date of First Appearance: Oct 30 2010
Entry URL:
Creative Director: Johan Jäger (Jung von Matt)
Art Director: Daniel Wahlgren (Jung von Matt)
Copywriter: Magnus Andersson (Jung von Matt)
Account Director: Jan Casserlöv (Jung von Matt)
Planner: Leon Phang (Jung von Matt)
Visual Director: Daniel Forero (Jung von Matt)
Final Art: Jon Palmqvist (Jung von Matt)
Account Manager: Ida Modin (Jung von Matt)
: Media Agency (Carat)
: Production Company App (Monterosa)
: Production Company Web/backend (Suddenly)
: Production Company Film (Duo Blau)
: PR (Domingo PR)

English Synopsis
MINI launched new Countryman with the concept “Getaway”.

For seven days, everybody with an iPhone was invited to hunt and catch a virtual MINI in Stockholm city. You used an app where you could see the location of the virtual MINI, all other players and yourself. If you got closer than 50 metres of the virtual MINI, you could take it with your iPhone. Then you had to get away, because anyone within 50 metres could take the MINI from you. The person with the virtual MINI in their iPhone when the game finished won a real MINI Countryman.