Hitchhiker by Bsur Amsterdam for MINI

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market United States, Netherlands
Agency Bsur Amsterdam
Executive Creative Director Jason Schragger
Art Director Rolando Córdova
Copywriter J. Colby, Gian Carlo Lanfranco
Producer Zahra Staub
Production Thomas Thomas Films
Released September 2011

Awards

Ciclope International Advertising Craft Festival 2012
Live Action Direction Silver

Credits & Description

Category: Cars
Advertiser: MINI WORLDWIDE
Product/Service: MINI COUPÉ
Agency: BSUR
Production Company: THOMAS THOMAS FILMS, London, Reykjavik, UNITED KINGDOM, ICELAND
Production Company: TRUE NORTH, London, Reykjavik, UNITED KINGDOM, ICELAND
Executive Creative Director: Jason Schragger
Creative Director: Karl Dunn
Copywriter: Jason Schragger
Art Director: Thomas Jullien
Agency Producer: Oscar Thomas
Account Supervisor: Mia Drexl-Schegg/Paula Atwell
Advertiser's Supervisor: Piera Kaempf
Producer: Philippa Thomas/Jeremy Barnes
Director: Kevin Thomas
Editor: Adam Pertofsky
Sound Design/Arrangement: Bullet
Post Production: A52
Music: Fall On Your Sword/Untitled
Account Manager: Thijs Van Dam
Planner: Jeffre Jackson
Director Of Photography: Bob Pendar-Hugues
EditingCompany: Rock Paper Scissors
Account Manager: Thijs Van Dam
Planner: Jeffre Jackson
Director Of Photography: Bob Pendar-Hugues
Editing Company: Rock Paper Scissors
English Description
Get into a MINI Coupé and the adventure begins. In this spot our MINI driver gets himself into a darkly funny predicament in the wilds of Iceland. He picks up a hitchhiker to make his drive more interesting. After failed attempts at conversation, they arrive at a gas station in the middle of nowhere. As our MINI driver goes to pay, he sees a wanted poster behind the cashier. And the guy on the poster looks exactly like his mysterious passenger. Or does he? It’s another day, another adventure in the MINI Coupé.

The Film titled Hitchhiker was done by Bsur Amsterdam advertising agency for product: Mini Coupe (brand: MINI) in United States. It was released in Sep 2011.