Ministerio Publico do Trabalho (MPT) Film, Digital Do Not Shut Up by Agencia UM

Do Not Shut Up

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Industry Government & Other Authorities, Human Rights
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Agencia UM
Creative Director Lenilson Lima
Art Director Eugênio Lima
Copywriter Rafael Paulino
Photographer Chico Barros
Released March 2017

Credits & Description

Category: Public Interest, NGO
Media: Experiential
Brand: Ministério Público do Trabalho
Agency: Agência UM
Geo: Brazil
Advertising Agency: Agência UM, Recife, Brazil
Creative Director: Lenilson Lima
Art Director: Eugênio Lima
Copywriters: Rafael Paulino, Paulo Rafel, Cynthia Carvalho
Illustrator: Flávio Jatobá
Photographer: Cival Jr
Sound Studio: Logic Music
Retoucher: Ricardo Moreira
Creative Consultant: Daniel da Hora
Account: Ludmila Canto
Planner: Cida Araújo
Digital Manager: Caio Leão
Digital Media: Jacque Deyse, Thiago Azevedo, Eyder Borges
Executive Producers: Fabiana Araújo, Priscilla Silva
Editor: Carlos Malungo
Graphic Production: Mayra Alves, Tássia Martins
Published: March 2017
Description: A traveling exhibition was put together to bring people closer to the elements that are part of child labour exploitation. We provoked a reality check to motivate people to look around more and to reflect upon it. The strategy worked: it drew in schools, parents, classroom professors and civil society. The exhibition has traveled around Brazil, bringing thousands of people to realize the importance of speaking up.