Discover The Magic Of Craft [image] 2 by Scholz & Friends Berlin for MONTBLANC

Adsarchive » Film , Digital » MONTBLANC » Discover The Magic Of Craft [image] 2

Discover The Magic Of Craft [image] 2

Pin to Collection
Add a note
Industry Accessories, Bags, Leather, Watches & Eyewear
Media Film, Digital, Interactive & Mobile
Market Germany
Agency Scholz & Friends Berlin
Chief Creative Officer Matthias Spaetgens
Creative Director Jörg Waschescio
Art Director Max Marohn, Ramona Junggeburth
Copywriter Felix John
Production Salon Alpin
Released January 2017

Awards

Eurobest Awards 2017
Design Motion Graphics Design & Animation Bronze Eurobest

Credits & Description

Client: Montblanc
Product (Service): Montblanc
Agency: Scholz & Friends Berlin, Germany
Entrant: Scholz & Friends Berlin, Germany
Idea Creation: Scholz & Friends Berlin, Germany
Production: Salon Alpin Vienna, Austria
Chief Creative Officer: Matthias Spaetgens (Scholz & Friends)
Managing Creative Director: Robert Krause (Scholz & Friends)
Creative Director: Jörg Waschescio (Scholz & Friends)
Art Director: Max Marohn (Scholz & Friends)
Art Director: Ramona Junggeburth (Scholz & Friends)
Copywriter: Felix John (Scholz & Friends)
Account Manager: Nina Stegmann (Scholz & Friends)
Account Manager: Janice Kretschmer (Scholz & Friends)
Account Manager: Jana Huth (Scholz & Friends)
Strategist: Kilian Kapfer (Scholz & Friends)
Strategist: Kirill Falkow (Scholz & Friends)
Agency Producer: Nele Siegl (Scholz & Friends)
Agency Producer: Kristin Ammon (Scholz & Friends)
Director, Cinematographer, Editor: Lip Comarella (Salon Alpin)
Director, Cinematographer, Editor: Simon Griesser (Salon Alpin)
Character Design, Painting: Daniela Leitner (N/a)
Music: Matthias Hacksteiner (Fifth Music)
Puppet Construction: n/a (Oldskull Fx)
Animation, Set construction: n/a (Cola)
Programmer: Stefan Paul Kernjak (N/a)
Associate Director Marketing Communications: Maria Groh (Montblanc)
Senior Manager Brand Communications: Emel Biallas (Montblanc)
Synopsis:
The Campaign
Montblanc has a long-standing tradition of finest craftsmanship. The craftsmen’s skills and traditions handed on from generation to generation lay the foundation for the brand’s outstanding quality. The campaign’s objective is to bring Montblanc into the consumer’s relevant set for the Christmas season – the highest grossing time of the year – as a brand with a long tradition of craftsmanship.
Creative Execution
During Christmas time, even the most rational adults long for a time of wonder, for miracles to become true. We address this longing with a magical story of handmade craftsmanship, which seems almost fairytale-like in a world of mass-produced goods.
Under the tagline “The Magic of Craft”, we visit the diligent craftsmen at the Montblanc workshops in Switzerland, Italy and Germany. Befitting the content, the web experience itself is a carefully hand-crafted stop-motion animation. The design of the hand-crafted puppets and sets is modern yet emotional and uses a wide variety of materials from silicon, to wood and leather.