Movement For More Summer by BDDP & Fils Paris, BDDP Unlimited Paris for Moroccan National Tourist Office

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Movement For More Summer

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Industry Transport, travel & tourism
Media Film, Digital, Interactive & Mobile
Market France
Agency BDDP & Fils Paris
Creative Director Olivier Moine
Art Director Arnaud Ibanez
Copywriter Aurélien Ung
Producer Pierre Leix Cote
Agency BDDP Unlimited Paris
Production Elephant and Grouek
Released December 2012

Credits & Description

Category: Travel, transport & tourism
Brand: Moroccan National Tourist Office
Agency: BDDP & fils, Paris
Country: France
A digital premiere on Youtube To promote tourism in Morocco, French agency BDDP&Fils created an innovative campaign, which for the first time literally flips the Youtube player on the Morocco's channel.So as to experience another way of life, this interface is showing side-by-side 2 versions of a 24h day in real time: one side shows a great day in Morocco, the other shows an ordinary crappy day in Whatevercity. Both days are synchronized with the userâs clock to maximize the experience.


Tune in at anytime and you'll see that thereâs always something better to experience than what you're currently doing.

Category: Travel, transport & tourism
URL: http://www.youtube.com/watch?v=fV4QIZ-0Opg&feature=youtu.be
Client: Moroccan National Tourist Office
Agency: BDDP & fils, Paris
Production: BDDP unlimited
Country: France
Creative Director: Olivier Moine
Art Director: Arnaud Ibanez
Copywriter: Aurélien Ung
Producer: Pierre Leix Cote
Production company: Elephant and Grouek