|Media||Film, Digital, Interactive & Mobile|
|Creative Director||Corey Swaffer|
|Senior Art Director||Michael Gagliardi|
|Senior Copywriter||Corey Swaffer|
Credits & Description
Easter is always a dangerous time on South Australian roads, as thousands of extra people get in their cars to getaway for the long weekend. To remind these people to drive safely, kwp! Adelaide replicated a head-on collision between two cars using two Easter Eggs and recorded it in super slow motion. The resulting film is a haunting metaphor for the fragility of human life.