Life's Fragile by kwp! Adelaide for Motor Accident Commission (MAC)

Life's Fragile

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Industry Traffic safety
Media Film, Digital, Interactive & Mobile
Market Australia
Agency kwp! Adelaide
Creative Director Corey Swaffer
Senior Art Director Michael Gagliardi
Senior Copywriter Corey Swaffer
Production Merlin Filmes
Director Richard Lanyon
Released April 2017

Credits & Description

Easter is always a dangerous time on South Australian roads, as thousands of extra people get in their cars to getaway for the long weekend. To remind these people to drive safely, kwp! Adelaide replicated a head-on collision between two cars using two Easter Eggs and recorded it in super slow motion. The resulting film is a haunting metaphor for the fragility of human life.
Media: Web Film
Category: Public interest
Client: Motor Accident Commission of South Australia
Agency: kwp! Adelaide
Production: Merlin
Country: Australia
Director: Richard Lanyon
Production Company Producer: Fiona Lanyon
Creative Director: Corey Swaffer
Senior Copywriter: Corey Swaffer
Senior Art Director: Michael Gagliardi
Business Director: Tristan Glover
Sound Studio: Mattrixx
Sound Design: Matt McKenzie Smith
Agency Producer: Georgina Toole
Editor: Richard Lanyon
Account manager: Lucy Howard