MTV Film, Digital Play My MTV by Rafael Bittencourt by Collecting Smiles, Loducca

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Play My MTV by Rafael Bittencourt

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Industry TV Channels/Radio Stations and Programmes
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Collecting Smiles
Agency Loducca
Director Alexandre Sorriso, Collecting Smiles
Released May 2013

Credits & Description

Agency: Loducca
Advertiser: MTV Brasil
Title: Play My MTV
Creative Team: Rafael Barbosa, Raphael Franzini, Thiago Bocatto
Creative Directors: Guga Ketzer, Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Accounts: Fernão Cosi, Fabiane Veiga, Tatiana Moliterno, Renato Nose, Gabriela Ruffo
Executive Producer: Ana Luisa André
RTV: Claudia Stancev
Production Co: Collecting Smiles
Director: Alexandre Sorriso / Collecting Smiles
Director of Photography: Alexandre Sorriso, Rinaldo Lima
Editors: Leonardo Gusmão, Alexandre Sorriso
Post-Production: Leonardo Gusmão, Ricardo Lopes
Audio Production Co: SuperSonica
Client: Wagner Gorab, Ana Penteado, Eduardo Zanelli
Published: April 2013
Brief Explanation
Guitar notes modulating the TV sound. That's the idea behind a content that only MTV could create: an experiment to make music with television.By connecting TV and instrument with a pedal, we allowed famous Brazilian guitar players to actually play and interfere on the sound of MTV shows with their guitars.Each player generated a short film with his interpretation and the Play My MTV experiments were included on the channel’s programming and YouTube channel.