MUSEO DE ARTE MODERNO Film, Digital Chatbot Bio Cosmo / Dialogue With the Artwork by BBDO Buenos Aires

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Chatbot Bio Cosmo / Dialogue With the Artwork

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Industry Museums & Libraries
Media Film, Digital, Interactive & Mobile
Market Argentina
Agency BBDO Buenos Aires
Creative Director Joaquín Campins, Christian Rosli
Production Aleta
Director Andres Galisteo, Federico Bolla
Released March 2017

Credits & Description

Advertiser: Gobierno de la Ciudad de Buenos Aires
Product: Museo de Arte Moderno of Buenos Aires
Title: Chatbot Bio Cosmos
CCO: Ramiro Rodríguez Cohen
Creative Directors: Joaquín Campins – Christian Rosli
Art directors: Bruno Barbosa
Brand Leader: Nicolás Trovarelli
Account team: Micaela Suaya / Zoe Blaksley
Head of Digital: Juan Korman
Head of Production: Veronica Zeta
Director of Technology and Innovation: Rodrigo Lema
Production Company: ALETA Media
Director: Federico Bolla – Andres Galisteo
Producer: Ariel Ramon
Editor: Matias Ferrari
Sound: Elefante Resonante
Advertiser supervisors: Fanny Peña, Andrés Gomez, Ernesto Skidelsky.
Published: March 2017
Description: “Dialogue with the artwork” is the recent initiative from the Museum of Modern Art in Buenos Aires to get people closer to art through technology.
As a result of a team effort of developers, members of the MAMBA and BBDO Argentina, the chatbot was developed to give the art piece a voice and a personality, with the objective of making easier the interaction between the art and the visitors of the museum. The chosen work was “Bio Cosmos” by Emilio Renart.