Google Film, Digital MY LINE Powered By Google [demo film] by MullenLowe SSP3 Bogota

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MY LINE Powered By Google [demo film]

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Industry Software & Multimedia Productions, SaaS
Media Film, Digital, Interactive & Mobile
Market Colombia
Agency MullenLowe SSP3 Bogota
Chief Creative Officer Carlos Andres Rodriguez
Creative Director Sazky
Art Director Victor Rodriguez, Mario De Mendoza
Copywriter Juan Pablo Maldonado
Released April 2018

Awards

Lions Communication 2018
Mobile Lions Innovative use of Technology Gold Lion
Mobile Lions Social Purpose Gold Lion
Mobile Lions Use of Advanced Learning Technologies Silver Lion

Credits & Description

Brand MINISTRY OF COMMUNICATIONS & INFORMATION
Entrant MULLENLOWE SSP3 BOGOTA

MULLENLOWE SSP3 Bogota, Colombia Entrant Company
MULLENLOWE SSP3 Bogota, Colombia Idea Creation
Francisco Samper MULLENLOWE SSP3 Chief Executive Officer
Carlos Andrés Rodríguez MULLENLOWE SSP3 Chief Creative Officer
Juan Pablo García MULLENLOWE SSP3 General Business Director
Juan Pablo Maldonado MULLENLOWE SSP3 Copywriter
Sazky MULLENLOWE SSP3 Creative Director
Mario Mendoza MULLENLOWE SSP3 Art Director
Victor Rodríguez MULLENLOWE SSP3 Art Director
Diego Cano MULLENLOWE SSP3 Producer
Jonhatan Bolivar MULLENLOWE SSP3 Editor
Camilo Medina MULLENLOWE SSP3 Sound engineer
Miguel Herrera Macarena Director
Andrés Pachón Cainkade Senior Software Enginner
Ammon Morris Cainkade Senior Software Morris
Synopsis
In the last years, the Government of Colombia, through the Ministry Of Communication and Technology, achieved the largest penetration of Internet in the history of the country.
Regardless of all the efforts that have been made, many people in different regions are still having no access to Internet or Smartphones, due their remote geographical location.
How can we get all those people closer to all the information they’re missing?
Solution
10 april 2018 - Launch of My Line powered by Google.
the idea with My Line is that live forever in the life and hand of every colombian that doesn't have access to internet.
Relevancy
Many people in different regions in Colombia are still having no access to Internet or Smartphones, due their remote geographical location.
This entry is relevant for INNOVATION because we brought the information all those people are missing directly to their hands through MY LINE Powered By Google, a traditional telephone landline people can call no matter the moment, the place or the device. The only thing they need to do is to call 6000913 and ask whatever they want to. In seconds, we process the question and My Line speaks it back to the caller by phone.
Outcome
For the first time in history, 99.3% of the population of the country have access to the information available in the Google Systems.
Execution
My Line brings the power of Google Assistant to anyone with access to a standard phone line. This inclusive technology makes search in artificial intelligence available to people without a smartphone or a computer.
After placing a call to a regular local telephone number, the caller can ask to Google Assistant the question. In just a second or two, we process the question in a custom software and connect with Google Systems in the cloud. My line receives the response and speaks it back to the caller by phone.
Campaign Description
Many people in different regions of Colombia are still having no access to Internet or Smartphones, due their remote geographical location.

That's why we created MY LINE Powered By Google, a traditional telephone landline people can call no matter the moment or the device. The only thing they need to do is to call 6000913 and ask whatever they want to.

My Line brings the power of Google Assistant to anyone with access to a standard phone line. This inclusive technology makes search in artificial intelligence available to people without a smartphone or a computer.

After placing a call to a regular local telephone number, the caller can ask to Google Assistant the question. In just a second or two, we process the question in a custom software and connect with Google Systems in the cloud. My line receives the response and speaks it back to the caller by phone.