Nanhi Kali Organization Film, Digital THE GIRL STORE by StrawberryFrog

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THE GIRL STORE

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Industry Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market United States
Agency StrawberryFrog
Creative Director Corinna Falusi
Art Director Shawna Laken
Copywriter Justin Via
Designer Esteban Montes, Ariane Irle, David Orton
Photographer Charlie Williamson
Editor Adam Hellan
Released April 2010

Credits & Description

Category: Charities, Public Health & Safety, Public Awareness Messages
Advertiser: NANHI KALI, K.C. MAHINDRA EDUCATION TRUST
Product/Service: EDUCATION TRUST
Agency: STRAWBERRYFROG
Date of First Appearance: Apr 30 2010
Entry URL: http://cargocollective.com/showcasegirlentry
Creative Director: Corinna Falusi (StrawberryFrog)
Copywriter: Justin Via (StrawberryFrog)
Art Director: Shawna Laken (StrawberryFrog)
Designer: Ariane Irle (StrawberryFrog)
Designer: Esteban Montes (StrawberryFrog)
Designer: David Orton (StrawberryFrog)
Project Manager: Maureen Jones (StrawberryFrog)
Account Manager: Aneela Kumar (StrawberryFrog)
Editor: Adam Hellan (StrawberryFrog)
Music: Austin Wintory
Developer: Brooks Paige
Photographer: Charlie Williamson (StrawberryFrog)
Interactive Designer: Ricardo Camara (StrawberryFrog)

English Synopsis
The Girl Store is an e-commerce site where you can buy a girl her life back, simply by purchasing the items she needs to get a proper education; the most effective way to break the cycle of sex slavery and underage marriage. Visitors can buy specific items, such as a backpack, workbooks, or school shoes for a girl pictured on the site.

In the first few weeks we received over 3 million hits up-to-date, raised enough funds to send hundreds of girls to school, and received global media coverage: Forbes.com, Huffington Post, and Jezebel.com (to name a few).