New Balance Film, Digital My Future Self, Joe Root by Bmb London

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My Future Self, Joe Root

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Industry Sportswear, Athletic Footwear & Accessories
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency Bmb London
Creative Director Jules Chalkley
Art Director Ollie Agius
Copywriter Pete Loulianou
Production Park Village
Director Jack Driscoll
Released May 2017

Credits & Description

Alternative Title: The moment you think you’ve made it, you’re finished
Category: Fashion
Client: New Balance
Media: Film
Country: United Kingdom
Advertising Agency: Bmb, London, Uk
Creative Director: Jules Chalkley
Art Director: Ollie Agius
Copywriter: Pete Loulianou
Business Director: Farah Winning
Agency Producer: Jonathan Saunders
Photographer: Dean Martindale
Director/Production Co: Jack Driscoll – Park Village
Producer: Joe Walker
Editor: Billy Mead/Liam Bachler @ Tenthree
Post Production: Mill/BMB
Sound Design: Dugal Macdiarmid @ Wave
DoP: Patrick Mellor
#myfutureself with Joe Root
Entitled “The moment you think you’ve made it, you’re finished”, the film explores the psyche of an athlete at the pinnacle of his career. Does he take his foot off the pedal or does he carry on climbing? For Joe Root, who was made England Cricket Test captain earlier this year, he knows better than many how that feels. This film is his personal message to his future self to keep pushing further and to never get too comfortable.