New Zealand Defence Force/ NZDF Film, Digital AIR FORCE CHALLENGE by Saatchi & Saatchi New Zealand

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AIR FORCE CHALLENGE

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Industry Government & Other Authorities
Media Film, Digital, Interactive & Mobile
Market New Zealand
Agency Saatchi & Saatchi New Zealand
Executive Creative Director Antonio Navas
Art Director Arnya Karaitiana
Copywriter Phil Hickes, David Sylvester
Released February 2013

Credits & Description

Advertiser: NEW ZEALAND DEFENCE FORCE
Agency: SAATCHI & SAATCHI
Category: Games
Art Director: Arnya Karaitiana (Saatchi/Saatchi)
Developer: Colin Williams (Saatchi/Saatchi)
Account Manager: Elena Babitcheva (Saatchi/Saatchi)
Executive Digital Producer: Haydn Thomsen (Saatchi/Saatchi)
Agency Producer: Anna Kennedy (Saatchi/Saatchi)
Digital Designer: David Hunter (Saatchi/Saatchi)
Copywriter: David Sylvester (Saatchi/Saatchi)
General Manager: Livia Esterhazy (Saatchi/Saatchi)
Creative Group Head - Art Director: Mac Macaskill (Saatchi/Saatchi)
Executive Creative Director: Antonio Navas (Saatchi/Saatchi)
: Ben Morreau (Tap Apps)
Lead Developer: Matt Skinner (Saatchi/Saatchi)
Planning Director: Murray Streets (Saatchi/Saatchi)
Planner: Sarah Hodgets (Saatchi/Saatchi)
Account Director: Helene Malandain (Saatchi/Saatchi)
Digital Producer: Linda Krug (Saatchi/Saatchi)
Digital Planning Director: Peeyoosh Chandra (Saatchi/Saatchi)
Copywriter: Phil Hickes (Saatchi/Saatchi)

Brief Explanation
Launching an airborne peacekeeping mission relies on more than a rock star pilot. 30-odd specialists (intelligence officers, systems engineers etc) are part of the effort. But a typical flight simulator only recruits pilots. NZ Air Force Challenge is designed to demonstrate the variety of roles available. Players test their skills (hand/eye co-ordination, problem solving etc) in missions based on the true daily activities of our Air Force. Example: a medic on a rescue crew has to take the pulse of an injured hiker in a dark, noisy, swaying helicopter. Harder than it sounds. Give it a try.