New Zealand Transport Agency (NZTA) Film, Digital Legend by Clemenger BBDO Wellington, The Sweet Shop

Legend

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Industry Government & Other Authorities, Traffic safety, Against alcohol
Media Film, Digital, Interactive & Mobile
Market New Zealand
Agency Clemenger BBDO Wellington
Executive Creative Director Philip 'duster' Andrew
Copywriter Mitch Alison
Agency The Sweet Shop
Released August 2011

Awards

Caples Awards 2012
Other Media Radio and Podcast Bronze

Credits & Description

Agency: CLEMENGER BBDO
Production Company: THE SWEET SHOP, Auckland, Auckland, Auckland, NEW ZEALAND, NEW ZEALAND, NEW ZEALAND
Production Company: FRANKLIN RD, Auckland, Auckland, Auckland, NEW ZEALAND, NEW ZEALAND, NEW ZEALAND
Production Company: TOYBOX, Auckland, Auckland, Auckland, NEW ZEALAND, NEW ZEALAND, NEW ZEALAND
Executive Creative Director: Philip Andrew
Copywriter: Mitch Alison And Brigid Alkema And Philip Andrew
Art Director: Brigid Alkema
Agency Producer: Martin Gray
Account Supervisor: Linda Major
Advertiser's Supervisor: Rachel Prince
Producer: Larisa Tiffin
Director: Steve Ayson
Editor: Peter Scribberas
Sound Design/Arrangement: Mahuia Bridgman-Cooper of Franklin Road
Post Production: Toybox
Account Manager: Julianne Hastings
EditingCompany: The Butchery
Account Manager: Julianne Hastings
Editing Company: The Butchery
Alternative Title: CHIPS
English Description
Drink-driving is a big problem in New Zealand, particularly with young Maori guys. When they’re out partying with their mates, the last thing they want to do is to kill the vibe by telling a mate not to drive home drunk. We tackled the issue with ‘Ghost Chips’, the first ever NZ anti-drink-driving ad that went to air with a positive message that also portrayed the audience in a cool, aspirational way. The ad gave our audience the catchphrases they needed to deal with the issue, and was an immediate success, resulting in the biggest NZ meme of the year.