Aubrey Plaza Prepares America for Newcastle's Band of Brands Ad by Droga5 New York for Newcastle Brown Ale

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Aubrey Plaza Prepares America for Newcastle's Band of Brands Ad

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Industry Beers and Ciders
Media Film, Digital, Interactive & Mobile
Market United States
Agency Droga5 New York
Director Ruben Fleischer
Executive Creative Director Ted Royer
Creative Director Scott Bell
Designer Rich Greco
Producer Geoff Mclean
Production Caviar
Designer Mark Yoon, Jeff Kardos
Producer Luke Ricci, Melissa Lubin, Jasper Thomlinson D
Editor Chuck Willis At Cut, Greg Ryan
Released January 2015

Awards

One Show 2015
Film Online Films & Video / Short Form - Series / Episodes Silver Pencil

Credits & Description

Get ready for the most exciting, most jam-packed, most fiscally responsible big game Ad ever: Newcastle's Band of Brands. Aubrey Plaza couldn't be more excited. Well, she could be, but she isn't. Droga5 New York continues with its plan to crowdfund a Super Bowl spot with a bunch of other brands. The message is - In exchange for a small contribution, any brand can join Newcastle's team and have its logo and messaging featured in an actual Big Game spot.
Media: Web Film
Category: Drinks, alcoholic
Client: Newcastle Brown Ale
Agency: Droga5, New York
Country: United States of America
Chief Creative Officer: David Droga
Executive Creative Director: Ted Royer
Creative Director: Scott Bell
Designer: Rich Greco
Designer: Mark Yoon
Designer: Jeff Kardos
Production Company: Caviar Content, Los Angeles
Production Company: Caviar Content / Los Angeles, CA, The Cutting Room / New York, NY, Light of Day VFX / New York, NY
Production Company: The Cutting Room, New York
Production Company: Light of Day VFX, New York
Director: Ruben Fleischer
Producer: Jasper Thomlinson
Producer: Luke Ricci
Producer: Geoff McLean
Producer: Melissa Lubin
Agency Producer: Sally-Ann Dale
Agency Producer: Ben Davies
Agency Producer: David Cardinali
Agency Producer: Dianne Richter
Agency Producer: Matt Friday
Agency Producer: Niklas Lindstrom
Agency Producer: Rainy Kumar
Editor: Chuck Willis
Editor: Greg Ryan
Music & Sound: Walter Bianco