Nfscan [video] by Loducca for nfscan

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Nfscan [video]

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Industry Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Loducca
Creative Director Cassio Moron, Fabio Saboya, Raphael Franzini, Sergio Mugnaini
Art Director Nelson Costa, Joao Carlos Mendes
Copywriter Raphael Franzini, Luiza Valdetaro
Production O2 Filmes Team
Director Stefano Capuzzi
Released June 2015

Awards

Cannes Lions, 2015
CYBER WEB PLATFORMS: WEB SERVICE/APP BRONZE

Credits & Description

Category: Public interest
Client: nfscan
Agency: Loducca, São Paulo
Country: Brazil
Executive Producer: Ana Luisa Andre(Loducca)
Executive Producer: Andre Michels(Loducca)
Programmer: Andre Michels(Loducca)
Rtv Producer: Claudia Stancev(Loducca)
Chief Creative Director: Guga Ketzer(Loducca)
Art Director: Joao Mendes(Loducca)
Art Director Assistent: Marcio Pelense(Loducca)
Programmer: Paulo Almeida(Loducca)
Creative Director: Sergio Mugnaini(Loducca)
Account Director: Ticiana Gomes(Loducca)
Creative Director: Cassio Moron(Loducca)
Programmer: Cláudia Mardegan(Loducca)
Creative Director: Fabio Saboya(Loducca)
UX Designer: Fabricio Kassick(Loducca)
Copywriter: Luiza Valdetaro(Loducca)
Art Director: Nelson Costa(Loducca)
Account Manager: Patricia Vendramini(Loducca)
Copywriter: Raphael Franzini(Loducca)
Creative Director: Raphael Franzini(Loducca)
Director: Stefano Capuzzi(O2 Filmes)
nfscan: an open-source software to change the way Brazilians make donations
In Brazil, tax refunds can be donated using the information on the receipt (simply called NF). But the non-profits need to manually type all the info on each receipt they receive onto the government's website. Making the process difficult.
More than a campaign to raise awareness, we needed to solve the donation process. Our solution was a software that scans a picture of a receipt for the right info. Making the process scalable and as simple as taking a picture.