Nike Film, Digital FREE by R/GA New York

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Industry Sportswear, Athletic Footwear & Accessories
Media Film, Digital, Interactive & Mobile
Market United States
Agency R/GA New York
Copywriter Joanna Crean, Axel Lindgren
Released April 2011

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: NIKE
Product/Service: APPAREL
Agency: R/GA
Date of First Appearance: Apr 1 2011
Entry URL:
Creative Director/Copywriting: Al Patton (R/GA)
Visual Designer: Rasmus Keger (R/GA)
Visual Designer: Jaume Mora (R/GA)
Visual Designer: Ricardo Teruel (R/GA)
Copywriter: Axel Lindgren (R/GA)
Copywriter: Joanna Crean (R/GA)
Interaction Designer: Saeah Oh (R/GA)
Interactive Producer: Elizabeth Bell (R/GA)
Senior Producer: David Kalvert (R/GA)
Production Manager/Digital Studio: Ashlye Vaughan (R/GA)
Video Editor: Chris Shimojima (R/GA)
Technical Team Lead: Michael Mosley (R/GA)
Senior Open Standards Developer: Michael Griffith (R/GA)
Senior Flash Developer: Kevin Shi (R/GA)
Quality Assurance Lead: Leslie Chong (R/GA)
Quality Assurance Engineer: Julia Burke (R/GA)
Creative Director/Interaction Design: Tim Allen (R/GA)

English Synopsis
The Nike Free is a shoe without boundaries, created for every type of athlete. To do it justice, we created the Nike Free arena, where athletes from different sports go head-to-head. At the Nike Free arena, competition comes down to who throws down the hardest. With each match up, the Free community votes on their favourite, deciding if the B-boy threw down harder than the daredevil gymnast, or if the capoeira expert outperformed the human robot. Voters could enter the Free Arena on Facebook to perform a move of their own, and vote on the best user-submitted videos.