Nike Film, Digital Kyrie 3: Improv by R/GA Los Angeles

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Kyrie 3: Improv

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Industry Sportswear, Athletic Footwear & Accessories
Media Film, Digital, Interactive & Mobile
Market United States
Agency R/GA Los Angeles
Executive Creative Director Brandon Mugar
Creative Director Frank Dattalo, Jack Jensen
Senior Art Director Josh Kopeika
Senior Copywriter Newton Stern
Junior Copywriter Patrick Deyoung
Production Hoffman Bros.
Released October 2016


D&AD 2017
Film Advertising Crafts Use of Music for Film Advertising Wood Pencil

Credits & Description

Agency: R/Ga Los Angeles
Client: Nike
Associate Visual Design: Sungmoon Chung
Associate Visual Design: Nathan Fyock
Senior Copywriter: Newton Stern
Junior Copywriter: Patrick Deyoung
Vp Strategy: Jessica Greenwood
Senior Producer: Chris Lockett
Executive Production Director: Kat Friis
Senior Content Producer: Ashlye Vaughan
Senior Social Strategist: Clayton Taibi
Community Manager: Conrad Kaczmarek
Mix/Music Production: Rohan Young
Vp Executive Creative Director: Sammi Needham
Senior Art Director: Josh Kopeika
Director: Hoffman Bros.
Creative Director: Frank Dattalo
Creative Director: Jack Jensen
Executive Creative Director: Brandon Mugar
Executive Producer: Warren Kinney
Executive Producer: John Beveridge
Director of Photography: Max Goldman
Editor: Max Koepke
Cleveland Cavalier and current reigning NBA champion, Kyrie Irving attacks each game, each possession and each cut at his own pace. At his own tempo.
With each ankle-breaking crossover, no-look pass and stop on a dime, Kyrie improvises and creates a solo unlike anyone else in the league. So, who better to accompany his court orchestration than another master of his craft, Questlove.