Nike Film, Digital NIKE FOOTBALL+ TEAM EDITION by Akqa London

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NIKE FOOTBALL+ TEAM EDITION

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Industry Sportswear, Athletic Footwear & Accessories
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency Akqa London
Creative Director Phil Haworth
Art Director Rodrigo Sobral
Released April 2010

Credits & Description

Category: Mobile Advertising
Advertiser: NIKE
Product/Service: NIKE FOOTBALL COACHING APP
Agency: AKQA
Date of First Appearance: Apr 20 2010
Entry URL: http://awards.akqa.com/awards2011/CannesLions/Nike_Football_Team_Edition/default.html
Group Creative Director: Duan Evans (AKQA)
Creative Director: Phil Haworth (AKQA)
Associate Creative Director Film: Alex Wills (AKQA)
Art Director: Rodrigo Sobral (AKQA)
Client Partner: Geoff Northcott (AKQA)
Account Director: Jo Holdsworth (AKQA)
Project Manager: Joel Godfrey (AKQA)
Associate Copywriter: Nat Cantor (AKQA)
Associate Designer: Andreas Levin (AKQA)
Chief Creative Officer: James Hilton (AKQA)
Senior Account Director: John Wilson (AKQA)

English Synopsis
Nike Football+ Team Edition is an essential football app for coaches of all levels to help take their team to glory. Featuring pro content created with the world’s greatest teams and coaches, teams can master Speed with Brazil, Accuracy with Juventus, and Control with FC Barcelona. A coach can control every aspect of his team’s game, creating multiple personalised training programs and selecting specific players to take-on different challenges based on areas they need to boost, and it’s accessible on any training ground via the iPad.