Nike Film, Digital NIKE+ FUELBAND, 1 (2012) by R/GA New York

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NIKE+ FUELBAND, 1 (2012)

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Industry Sportswear, Athletic Footwear & Accessories
Media Film, Digital, Interactive & Mobile
Market United States
Agency R/GA New York
Released May 2012


Cannes Lions 2012
Cyber Lions - Grand Prix
Titanium and Integrated Lions - Grand Prix
Titanium and Integrated Lions Titanium and Integrated Gold

Credits & Description

Advertiser NIKE+
Entrant R/GA New York, USA
Type of Entry: Other Interactive Digital Solutions
Category: Other Digital Channels
Advertising/Web Design Agency: R/GA New York, USA
Alan Donnelly R/GA Senior Producer
Avery Holden R/GA Executive Producer
Cesar Marchetti R/GA Creative Director/Visual Design
Daniel Katz R/GA Technical Team Leader
Ellen Pai R/GA Senior Visual Designer
Fernando Mazzon R/GA Technology Project Leader
Gaurabh Mathure R/GA Associate Creative Director/Interaction Design
Guy Helson R/GA Senior Producer
Ian Spalter R/GA Vice President/Product Design/Mobile/Social Platforms
Jennifer Allen R/GA Managing Director/Production
Keith Byrne R/GA Associate Creative Director/Copywriter
Kirill Yeretsky R/GA Creative Director/Digital Studio
Leslie Chong R/GA Quality Assurance Lead
Michael Klimekewicz R/GA Senior Producer
Niall Mccormack R/GA Technology Team Lead/Solutions Architect
Nick Coronges R/GA Vice President Technology/Strategy
Ray Sison R/GA Art Director
Robert Carlsen R/GA Senior Software Engineer/Solutions Architect
Sune Kaae R/GA Senior Technical Director
Tara Greer R/GA Executive Creative Director/Interaction Design
Brief Explanation
Two years ago, Nike came to us with an idea: a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. They asked us to design the entire user experience. We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualisations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wireless synced to the platform. NikeFuel levels the playing field, and fits into your life. #Counts