Nike: Addiction by F/Nazca Saatchi & Saatchi Sao Paulo for Nike

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Nike: Addiction

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Industry Sportswear, Athletic Footwear & Accessories
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Released July 2011

Awards

One Show 2012
One Show Design Broadcast Design / Single Silver
One Show Cinema Advertising / Short Form - Under :90 - Single Merit

Credits & Description

Type of entry: Film Craft
Category: Editing
Advertiser: NIKE
Product/Service: RUNNING
Agency: F/NAZCA SAATCHI & SAATCHI São Paulo, BRAZIL
Advertiser NIKE
Product RUNNING
Entrant F/NAZCA SAATCHI & SAATCHI São Paulo, BRAZIL
DM/Advertising Agency: F/NAZCA SAATCHI & SAATCHI São Paulo, BRAZIL
Brief Explanation
To stimulate the practice of running amongst the youth, the agency has created an action for Nike entitled #coisadaboa (#goodstuff). The language of the campaign explores the addiction that running causes within its practitioners and the clear advantage that it has over other addictions: it is the only one that is good for your body. With a film in the form of a manifesto, several graphic pieces, special Internet actions and vehicles that speak directly to this public, the campaign contemplates several platforms.