Nike Film, Digital TRAINING CLUB by Akqa London

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TRAINING CLUB

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Industry Sportswear, Athletic Footwear & Accessories
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency Akqa London
Creative Director Masaya Nakade
Art Director Candice Madrid-Dahlqvist
Released April 2010

Credits & Description

Category: Mobile Advertising
Advertiser: NIKE
Product/Service: NIKE WOMEN
Agency: AKQA
Date of First Appearance: Jan 1 2011
Entry URL: http://awards.akqa.com/awards2011/CannesLions/NTC/default.html
Creative Director: Masaya Nakade (AKQA)
Lead Designer: Nick Bastian (AKQA)
Art Director: Candice Madrid-Dahlqvist (AKQA)
Senior Copywriter: Melissa Reitano (AKQA)
Senior Designer: Emelie Ivansson (AKQA)
Junior Designer: Dinushi Perera (AKQA)
Client Partner: Giles McCormack (AKQA)
Account Director: Victoria Rizvi (AKQA)
Senior Account Manager: Ross Winterflood (AKQA)
Program Director: Matthew Lodder (AKQA)
Senior Project Manger: Matt Gee (AKQA)
Senior Project Manager: Jon Spruce (AKQA)
Head of Software Development: Greg Sharp (AKQA)
Senior iOperating System Developer: Scott Provan (AKQA)
iOperating System Developer: Paddy Keane (AKQA)
Technical Manager: Jon Boydell (AKQA)
Quality Assurance Analyst: Gurpreet Brach (AKQA)
Film Director: Alex Wills (AKQA)
Associate Producer: Charlotte Davis (AKQA)
Chief Creative Officer: James Hilton (AKQA)

English Synopsis
Nike Training Club (NTC) is a full-body training app that caters to all fitness goals and levels with over 60 custom-designed workouts featuring audio guidance and detailed instruction from a Nike professional trainer.

This comprehensive training program combines sleek design, optimised functionality, high-definition video and personalised audio coaching in a simplified, premium mobile experience.

NTC was the no. 1 lifestyle app in 36 countries, App of the Week in the US and UK, and totalled over 1 million downloads just one month from launch, making it one of the most successful Nike apps of all time.