Nicola Sanders by Wieden + Kennedy Amsterdam for Nike

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Nicola Sanders

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Industry Sportswear, Athletic Footwear & Accessories
Media Film, Digital, Interactive & Mobile
Market Netherlands
Agency Wieden + Kennedy Amsterdam
Executive Creative Director John Norman, Jeff Kling, Drazen Bosnjak
Creative Director Mark Bernath, Eric Quennoy, Duncan Marshall, Jason Levine
Art Director Craig Williams
Copywriter Betsy Decker
Production Paranoid
Production Stink Digital Paris
Released September 2008


Andy Awards 2009
Winner - Bronze

Credits & Description

Nike has launched a series of animated online ads that tell the story of the challenges faced by athletes such as tennis star Maria Sharapova and runner Nicola Sanders, as part of a pan-European campaign to inspire young women.
The five films, developed by Wieden & Kennedy Amsterdam, form part of a wider multimedia campaign which includes a coffee table book, exhibitions at flagship Nike stores, digital advertising and posters.
Nike's ads, which use the strapline "Here I Am", use different styles of animation to tell the story of the individual journeys the five women have made to become top athletes.
Project: Here I am
Clients: Enrico Balleri, brand communication manager; Paolo Tubito, associate marketing director; Adam Collins, brand communications manager; Marcella Fauci, advertising and content manager, Caroline Bleeker, digital brand manager, Nike EMEA
Brief: Inspire young women by showing that girls who have sport in their lives also have greater self-confidence
Creative agency: Wieden & Kennedy Amsterdam
CopyWriter: Betsy Decker
Art director: Anders Stake
Planner: Jenny Howard
Production company: Paranoid, Stink Digital
Directors: Adam Marko-Nord, Nieto, Edouard Salier, Sophie Gateau
Exposure: Pan-European