Nintendo Film, Digital Make, Play & Discover by Leo Burnett Chicago

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Make, Play & Discover

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Industry Video Games/Consoles
Media Film, Digital, Interactive & Mobile
Market United States
Agency Leo Burnett Chicago
Creative Director Dominick Maiolo
Art Director Alex Arroyo
Junior Copywriter Austin Paramore
Production 1st Ave Machine
Director Ben Steiner Levine
Released April 2018

Credits & Description

Campaign Name: Nintendo Labo
Client: Nintendo of America (NOA)
Sr. Marketing Manager, Ad.: Stephanie Peters
Manager, Advertising: Monica Burk
Manager, Product Marketing: Daniel Orihuela
Billingual Product Marketing Specialist: Roxanne Kim
Technical Support Specialist: Steven Kim
Manager, European Product, Event Support: Sigi Hugel
Agency: Leo Burnett Chicago
EVP, Creative Director: Dominick Maiolo
Art Director: Alex Arroyo
Junior Copywriter: Austin Paramore
Account Supervisor: Megan Bryon
Senior Producer: Brian Behling
Production Company: 1stAveMachine
Director: Ben Steiner Levine
Partner/Executive Producer: Sam Penfield
Executive Producer: Michaela Mckee
Executive Producer: Peter Repplier
Executive Producer: Lisanne McDonald
Director Of Photography: Mark Gyori
Producer: Petra Ahmann
Service Production Company: Korda
Line Producer: Daniel Kresmery
Production Manager: Zoltan Simon
Production Manager Asst: Iidiko Szucs “Picur”
Unit Production Manager: Attila Ponczok
1st AD: Tamas Vass
2nd AD: Hajnalka Vajay
1st AC: Tamas Nemeth
Gaffer: Bela ‘Richy’ Romwalter
Art Director: Dorka Kiss
Set Decorator: Kata Kiss
Wardrobe Stylist: Hajnalka Bognar
Make Up Artist: Nora Belovai
Make Up Artist: Ancsa Krisko
Hair Stylist: Gergo Svegel
Hair Stylist: Gabriella Dudas
Casting: Banner Lorant Szucs
Technical Director, Animation: Vandad Kashefi
SFX Manager: Sandor Csoma
Published: April 2018
Synopsis:
Introducing Nintendo Labo, a new experience for Nintendo Switch. Build Nintendo Labo creations, bring them to life with Nintendo Switch, and explore the magic behind it all! Make, Play and Discover with the Nintendo Labo. Nintendo Labo Robot Kit & Nintendo Labo Variety Kit available April 20th.
Through stop-motion and live-action, director Ben Steiner Levine highlights the unlikely art of cardboard craftsmanship that the gaming setup kit encourages.