Nissan, Arabian Automobiles: Househunter Test-Drive by TBWA\RAAD Dubai for Nissan

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Nissan, Arabian Automobiles: Househunter Test-Drive

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market United Arab Emirates
Agency TBWA\RAAD Dubai
Released July 2012

Awards

Mena Cristal Awards 2013
Media Best Use of Digital Grand Cristal
Media Best Use of Digital Cristal (Gold)
Digital & Mobile Interactive & Dynamic Banner Cristal (Gold)

Credits & Description

Media: Online
Geo: United Arab Emirates
Category: Automotive
Agency: TBWA
Brand: Nissan
Nissan needed to boost test drives in Dubai on a banner-sized budget and attract new drivers. We looked to Dubai's population of expats arriving daily and saw they shared the same challenge: finding a new home and buying a new car. So we teamed up with the most popular house-hunting site in the region and gave its search capabilities an upgrade – with a new media format. The HouseHunter Test-Drive 'talks' to the website's search engine. When you search for a home, it matches your residence, budget range, selected neighborhood and family size with the Nissan for you.
Advertising Agency: TBWA\RAAD, Dubai, UAE
Head Of Digital: Preethi Mariappan
Interactive Art Director: Felipe Galiano
Sr. Content Strategist: Melanie Clancy
Sr. Interactive Art Director: Rafael Guida
Graphics / Motion Designer: Juan Behrens
Sr. Flash Developer: Sarabjeet Singh
Account Director: Bassam Ayass
Account Executive: Iman Al Shaybani