Nissan, Arabian Automobiles: Househunter Test-Drive by TBWA\RAAD Dubai for Nissan

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Nissan, Arabian Automobiles: Househunter Test-Drive

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market United Arab Emirates
Agency TBWA\RAAD Dubai
Released July 2012


Mena Cristal Awards 2013
Media Best Use of Digital Grand Cristal
Media Best Use of Digital Cristal (Gold)
Digital & Mobile Interactive & Dynamic Banner Cristal (Gold)

Credits & Description

Media: Online
Geo: United Arab Emirates
Category: Automotive
Agency: TBWA
Brand: Nissan
Nissan needed to boost test drives in Dubai on a banner-sized budget and attract new drivers. We looked to Dubai's population of expats arriving daily and saw they shared the same challenge: finding a new home and buying a new car. So we teamed up with the most popular house-hunting site in the region and gave its search capabilities an upgrade – with a new media format. The HouseHunter Test-Drive 'talks' to the website's search engine. When you search for a home, it matches your residence, budget range, selected neighborhood and family size with the Nissan for you.
Advertising Agency: TBWA\RAAD, Dubai, UAE
Head Of Digital: Preethi Mariappan
Interactive Art Director: Felipe Galiano
Sr. Content Strategist: Melanie Clancy
Sr. Interactive Art Director: Rafael Guida
Graphics / Motion Designer: Juan Behrens
Sr. Flash Developer: Sarabjeet Singh
Account Director: Bassam Ayass
Account Executive: Iman Al Shaybani