Self Healing Paint by TBWA\G1 Paris for Nissan

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Self Healing Paint

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market France
Agency TBWA\G1 Paris
Executive Creative Director Rudi Anggono
Art Director Matthieu Darasse
Copywriter Alban Gallee
Released May 2013

Awards

One Show 2014
Interactive Banners & Interactive Advertising / Other Interactive Media - Single Merit Pencil

Credits & Description

Media: Online
Category: Automotive
Agency: TBWA
Brand: Nissan
Geo: Europe, France
Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It’s a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It’s simple, unassuming but very highly disruptive and efficient communication piece.
Advertising Agency: TBWA\G1, Paris, France
Executive Creative Director: Rudi Anggono
Art Director: Matthieu Darasse
Copywriter: Alban Gallee
Content Manager: Nicolas Rocca-Serra
Web Developer: DAN Paris
Digital Innovative Media Director: Benjamin Levy
Nissan Europe Advertising Director: Arnaud Charpentier