Nivea Film, Digital Solar ad charger (eng, spa) [video] by DraftFCB Sao Paulo

Adsarchive » Film , Digital » Nivea » Solar ad charger (eng, spa) [video]

Solar ad charger (eng, spa) [video]

Pin to Collection
Add a note
Industry Skin Care
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency DraftFCB Sao Paulo
Executive Creative Director Max Geraldo, Joanna Monteiro
Art Director Felipe Petroni, Paulo Junger
Copywriter Felipe Cirino Almapbbdo
Photographer Platinum Fotografia Publicitária
Account Supervisor Mariana Mozzaquatro
Released May 2013


Cannes Lions 2013
Media Lions Use of Media; Best Use of Print Silver
Outdoor Lions Ambient; Small Scale Special Solutions Bronze

Credits & Description

Media: Print
Category: Health & Beauty
Title: SOLARAD CHARGER / Anuncio Solar
Agency: Draftfcb
Brand: Nivea
Product/Service: NIVEA SUN
Geo: Americas, Brazil
Advertising Agency: DraftFCB, Sao Paulo, Brazil
Creative Directors: Joanna Monteiro, Max Geraldo
Copywriter: Felipe Cirino
Art Directors: Paulo Junger, Felipe Petroni
Photographer: Platinum
Media: Alexandre Ugadin, Tiago Silva, Rachid Antun
Media Vice President: Alexandre Ugadin (Giovanni/Draftfcb)
Media General Director: Tiago Santos (Giovanni/Draftfcb)
Media Director: Edson Melo (Giovanni/Draftfcb)
Media Supervisor: Camila Gazano (Giovanni/Draftfcb)
Media Coordinator: Bruna Simões (Giovanni/Draftfcb)
Media Supervisor: Rachid Antun (Giovanni/Draftfcb)
Media Coordinator: Priscila Favacho (Giovanni/Draftfcb)
Executive Creative Director: Joanna Monteiro (Giovanni/Draftfcb)
Executive Creative Director: Max Geraldo (Giovanni/Draftfcb)
Copywriter: Felipe Cirino (Giovanni/Draftfcb)
Art Director: Paulo Junger (Giovanni/Draftfcb)
Art Director: Felipe Petroni (Giovanni/Draftfcb)
Art Buyer: Tina Castro (Giovanni/Draftfcb)
Art Buyer: Daniel Gonçalves (Giovanni/Draftfcb)
Account Supervisor: Mariana Mozzaquatro (Giovanni/Draftfcb)
Account Manager: Juliana Nascimento (Giovanni/Draftfcb)
Account VP: Mauro Silveira (Giovanni/Draftfcb)
Results and Effectiveness
This idea was very well accepted by consumers, and brought to NIVEA an excellent perception of an innovative, friendly and cool brand.
NIVEA won a great repercussion mouth to mouth at the Brazilian coast, been recognized as the nicest brand for beach lovers.
NIVEA will do the ad again. Now in the European and American summer.
Creative Execution
Rio de Janeiro was chose to have the charger ad, first for having the most clamorous beaches in Brazil and because carioca’s (people originally from Rio) are famous for enjoying the outdoors life.
The campaign has made use of two media newspaper and magazine.
Insights, Strategy and the Idea
Nowadays, people are more and more connected to gadgets, Nivea Sun has come up with highly innovative way to charge cellphones without missing the best in summer: the sun.
Nivea Sun has designed the first cell phone charger ad. The user plugs a USB cable into the ad, through a solar plate without leaving the sun.