Nongshim Film, Digital SHIN RAMYUN BLACK INTEGRATED CAMPAIGN by Nongshim Communications, Velvetrope Creative Salon

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Industry Confectionery & snacks, Snacks
Media Film, Digital, Interactive & Mobile
Market South Korea
Agency Nongshim Communications
Director Hee Beom Cha, Cha Seok Ho
Executive Creative Director Nam-Gil Ryu, Hee-Hyun Ryu
Creative Director Kim Tack Kyun
Art Director Nicholas Lim, Suk-Hyun Choi, Kang-Min Lee, Hye Lim Choi, Park Jae Young
Copywriter Jung Ahn, Woo-Tak Jung, Jaehoon Oh, Park Chan Mi, Park Mi Na, Sae Hyuck Oh
Producer Hyerim Heo, Jae-Hoon Won, Keon-Ik
Account Supervisor Kim Hutcheson, Aran Chadwick, Kwan-Joong Kim
Editor Jiwook Jang, Young-Hoon Kim
Agency Velvetrope Creative Salon
Released December 2012

Credits & Description

Advertiser: NONGSHIM
Category: Video
Art Director: Hye Lim (Nongshim Communications)
Copywriter: Jung (Nongshim Communications)
Producer: Keon-Ik (Velvetrope Creative Salon)
Account Supervisor: Kwan-Joong (Nongshim Communications)
Art Director: Lim (Nongshim Communications)
Producer: Heo (Velvetrope Creative Salon)
Editor: Jang (Mercury)
Executive Creative Director: Ryu (Nongshim Communications)
Producer: Kim (Velvetrope Creative Salon)
Advertiser's Supervisor: Shim (Nongshim Communications)
Art Director: Suk Hyun (Nongshim Communications)
Copywriter: Mi Na (Nongshim Communications)
Editor: Young Hoon (Mercury)
Advertiser's Supervisor: Yun-Soo (Nongshim Communications)
Art Director: Park (Nongshim Communications)
Copywriter: Park (Nongshim Communications)
Director: Seok Ho (Okavango)
Copywriter: Woo Tak (Nongshim Communications)
Chief Creative Officer: Deok-Jin (Nongshim Communications)
Art Director: Jae Young (Nongshim Communications)
Producer: Jae-Won (Velvetrope Creative Salon)
Art Director: Kang (Nongshim Communications)
Account Supervisor: Kim (Nongshim Communications)
Creative Director: Kim (Nongshim Communications)
Copywriter: Oh (Nongshim Communications)
Sound Designer: Park (CM Park)
Copywriter: Sae-Hyuck (Nongshim Communications)
Account Supervisor: Aran (Nongshim Communications)
Director: Cha (Okavango)
Account Supervisor: Kim (Nongshim Communications)
Executive Creative Director: Nam Gil (Nongshim Communications)
Chief Creative Officer: Park (Nongshim Communications)
Sound Designer: Soon (CM Park)
Creative Director: Tack Kyun (Nongshim Communications)

Brief Explanation
2012, Shinramyun BLACK has been re-released in better quality. When we were struggling in finding an effective way of doing icampaign for this product, the world star PSY sent us a clip one day. And he asked us to use him for our commercials. If you ask me if it happens a lot in Korea, hell NO.A singer to personally appeal oneself to be a model is the first in the history of Korean advertising industry.So, what is the best and the creative way of using PSY in our marketing?