Norrlandds Guld Film, Digital The Tag Along by Akestam.holst Stockholm

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The Tag Along

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Industry Beers and Ciders
Media Film, Digital, Interactive & Mobile
Market Sweden
Agency Akestam.holst Stockholm
Released July 2018

Credits & Description

Agency: Akestam Holst, Stockholm
Media: Interactive
Category: Other
Client: Norrlandds Guld
Agency: Akestam Holst, Stockholm
Country: Sweden
Published: July 2018
Following up their recent “Social Beer” and the quest for togetherness, Swedish brewery Norrlands Guld goes online to get people offline. Tapping into Budweiser’s Grand Prix-winning campaign “TagWords”, the brand simply bought AdWords that popped up when people went searching for the phrases high-lighted in Budweiser’s campaign. Here - the hijacking ads reminded people that the best place to search for beer is in the real world: and preferably a Swedish bar together with your friends.