The Natural Resources Defense Council (NRDC) Film, Digital NRDC: “The Great Plastic Purge” by In-house

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NRDC: “The Great Plastic Purge”

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Industry Public awareness
Media Film, Digital, Interactive & Mobile
Market United States
Agency In-house
Executive Creative Director Alberto Scirocco
Designer Nick Schoener, Taehee Lee
Production Leftchannel
Released April 2013

Credits & Description

Looking to shed light on the disastrous effects plastics are having on the worldâs oceans, the international environmental advocacy non-profit group Natural Resources Defense Council (NRDC) turned to leftchannel â the motion design studio led by Executive Creative Director and President Alberto Scirocco. Leftchannel was challenged to craft an entertaining yet informative public service announcement that would be a call to action for viewers to âreduce, reuse and recycleâ plastic packaging.
Category: Public interest
Client: NRDC (Natural Resources Defense Council)
Agency: in-house
Production: Leftchannel
Country: United States of America
Executive Creative Director: Alberto Scirocco
Designer: Taehee Lee, Nick Schoener