NSPCC Film, Digital Share Aware, 2 by Leo Burnett London

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Share Aware, 2

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Industry Public awareness, Mobile applications
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency Leo Burnett London
Chief Creative Officer Chaka Sobhani
Executive Creative Director Beri Cheetham, Charlie Martin
Creative Director Alex Moore, Lewis Beaton
Production Hornet Inc.
Director Yves Geleyn
Producer Hana Shimizu
Released May 2017

Credits & Description

Category: Public Interest, Ngo
Client: Nspcc
Brand: Nspcc
Media: TV/ Film
Country: United Kingdom
Advertising Agency: Leo Burnett London, Uk
Chielf Creative Officer: Chaka Sobhani
Executive Creative Director: Beri Cheetham & Charlie Martin
Creative Team: Alex Moore, Lewis Beaton
Client Service Director: Sarah-Jayne Ljungstrom
Planning Director: Frances Gibbs
Planner: Catherine Owen
Agency Producer: Serena Schellenberg
Production Company: Hornet
Director: Yves Geleyn
Executive Producer: Hana Shimizu
Head of Production: Greg Bedard
Supervising Technical Director: Sang Jin Bae
Development Producer: Kristin Labriola
Compositor: Xiao Xiao Tang
Vo Artist: Catherine Tate
Date: May, 2017
The ad responds to parents’ concerns that while they can equip their children to cope with real world dangers, they have little control over what their children access the internet via their personal tablets and smartphones, and a feeling that it’s impossible to keep up as new apps appear so quickly.
LONDON, May 2017: Leo Burnett London is behind the latest instalment of the NSPCC and O2’s ‘Share Aware’ television, VOD and radio campaign, which empowers parents to protect their children when they are online.