NTT DoCoMo Film, Digital XYLOPHONE by Dentsu Inc. Tokyo, Drill Inc Tokyo

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Industry Mobile phones, devices & accessories
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Dentsu Inc. Tokyo
Director Seiichi Hishikawa
Creative Director Morihiro Harano
Producer Toshifumi Oiso, Hideyuki Chihara
Account Supervisor Toru Murakami
Editor Hitoshi Kimura
Agency Drill Inc Tokyo
Art Director Jun Nishida
Copywriter Noriko Yamada
Production Drawing And Manual
Production ENGINE PLUS
Released March 2011

Credits & Description

Category: Best Music/Sound Design
Advertiser: NTT DOCOMO
Product/Service: MOBILE PHONE
Agency: DRILL
Agency: DENTSU
Date of First Appearance: Mar 8 2011
Entry URL:
Creative Director: Morihiro Harano (Drill)
Copywriter: Noriko Yamada (Drill)
Art Director: Jun Nishida (Drill)
Agency Producer: Tetsuji Nose (Drill)
Agency Producer: Ayako Yoshinoya (Dentsu)
Agency Producer: Daijiro Sawa (Dentsu)
Account Supervisor: Toru Murakami (Dentsu)
Advertiser's Supervisor: Masato Kabasawa (NTT DOCOMO)
Producer: Toshifumi Oiso (Engine PLUS)
Producer: Hideyuki Chihara (Engine PLUS)
Director: Seiichi Hishikawa (Drawing and Manual)
Cinematographer: Eitarou Yamamoto (Shadow-dan)
Editor: Hitoshi Kimura
Sound Design/Arrangement: Kenjiro Matsuo (Invisible Designs Lab. Company)
Wood Engineer: Mitsuo Tsuda
Post Production: Digital Garden
Production Company: Engine PLUS
Production Company: Drawing and Manual

English Synopsis
The advertisement for the mobile phone, TOUCH WOOD SH-08C, was developed aiming to enhance social awareness of forestry preservation.
The xylophone in total length of 44 m (144.4 ft) was made only by using forest-thinning materials* just like the product itself.

*Sale of forest-thinning materials is funding source of forestry preservation.