DEVASTATING EXPLOSIONS by Wieden + Kennedy Portland for Old Spice

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DEVASTATING EXPLOSIONS

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Industry Hygiene & Personal Care Products
Media Film, Digital, Interactive & Mobile
Market United States
Agency Wieden + Kennedy Portland
Executive Creative Director Susan Hoffman, Matt O'rourke, Mark Fitzloff
Creative Director Craig Allen, Jason Bagley
Art Director Max Stinson
Copywriter Jason Kreher
Released June 2011

Awards

Cannes Lions 2012
Cyber Lions Best Video Bronze
Cyber Lions Other Consumer Products (including Durable Goods) Bronze

Credits & Description

Type of entry: Websites & Microsites
Category: Cosmetics, Beauty & Toiletries
Advertiser: OLD SPICE
Product/Service: OLD SPICE
Agency: WIEDEN+KENNEDY Portland, USA
Advertiser OLD SPICE
Product OLD SPICE
Entrant WIEDEN+KENNEDY Portland, USA
Type of Entry: Websites & Microsites
Category: Cosmetics, Beauty & Toiletries
Title: DEVASTATING EXPLOSIONS
Advertiser/Client: OLD SPICE
Product/Service: OLD SPICE
Entrant Company: WIEDEN+KENNEDY Portland, USA
DM/Advertising Agency: WIEDEN+KENNEDY Portland, USA
Chief Creative Director: Dan Wieden (Wieden+Kennedy)
Executive Creative Director: Susan Hoffman (Wieden+Kennedy)
Executive Creative Director: Mark Fitzloff (Wieden+Kennedy)
Creative Director: Jason Bagley (Wieden+Kennedy)
Creative Director: Craig Allen (Wieden+Kennedy)
Art Director: Max Stinson (Wieden+Kennedy)
Copywriter: Jason Kreher (Wieden+Kennedy)
Interactive Creative Director: Matt O'Rourke (Wieden+Kennedy)
Interactive Producer: Ann-Marie Harbour (Wieden+Kennedy)
Digital Strategist: Chris Dukeminier (Wieden+Kennedy)
Account Team: Jordan Muse (Wieden+Kennedy)
Development Partner: (By Hook)
Brief Explanation
Guys simply like to blow up stuff. A lot. www.devastatingexplosions.com was created to allow guys just do that at the touch of a button. Old Spice gave guys a fun and easy way to blow off steam.
And man, guys loved it:
• 1,503,295 people blew stuff up
• They spent an average of 6 min. and 8 sec. blowing stuff up
• They blew stuff up 6,359,817 times