Old Spice Film, Digital Wolf Rodeo by Isobar Budapest

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Wolf Rodeo

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Industry Deodorants
Media Film, Digital, Interactive & Mobile
Market Hungary
Agency Isobar Budapest
Creative Director Márton Jedlicska
Art Director Carlos Ramas Santamaria
Editor Gyula Gabor Toth
Released April 2013

Credits & Description

Media: Online
Category: Health & Beauty
Agency: Kirowski
Brand: Old Spice
Geo: Europe, Hungary
Wolf Rodeo - The first mobile controlled banner
Old Spice introduced a new wild collection of scents with an extensive campaign. Our task was to implement the "Unleash your wild side" idea into an online display campaign. But how can you let people really unleash their wild side when they are sitting in front of their computer?
We created a mobile controlled in-banner game. The banner generates a unique QR code that connects your mobile with the banner. From this point on you control the wolf aiming to shake Mustafa off.
Advertising Agency: Kirowski Isobar, Budapest, Hungary
Creative Director: Márton Jedlicska
Chief Art Director: Dániel Deme
Art Director: Carlos Ramas
Copywriters: Tamás Simonyi, Bence Bodnár
Developers: András Pásztor, Csaba Tuncsik, Krisztián Nagy
Account Manager: Réka Oravecz
Motion Designer: Róbert Tóth
Editor: Gyula Tóth
Published: April 2013
Brief Explanation
Wolf Rodeo Mobile controlled in-banner gameOld Spice introduced a new wild collection of scents with an extensive campaign.Our task was to implement the "Unleash your wild side" idea into an online display campaign.But how can you let people really unleash their wild side when they are sitting in front of their computer? We created a mobile controlled in-banner game.The banner generates a unique QR code that connects your mobile with the banner.From this point on you control the wolf aiming to shake Mustafa off.