One Show Film, Digital Fracture.io by J. Walter Thompson New York

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Fracture.io

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Industry Shows, Events & Festivals
Media Film, Digital, Interactive & Mobile
Market United States
Agency J. Walter Thompson New York
Creative Director David Estis
Production MPC
Released May 2013

Credits & Description

This year, MPC Digital teamed up with The One Club via JWT New York to create Fracture.io, a stunning installation experience for The One Showâs lavish after party at NYCâs Bowery Hotel. Fracture.io allowed guests â a selection of the advertising and design industriesâ biggest players â to literally enter the digital space, taking 3D scans of pose-striking partygoers to generate beautifully abstracted, full body 3D renderings.
Category: Award show
Client: The One Club
Agency: JWT
Production: MPC Digital NY
Country: United States of America
Client: The One Club
Title: Fracture.io
Date: May 2013
Agency: JWT NY
Created by MPC Digital NY
Creative Director: David Estis
Technical Director: Adam Chapman
Executive Producer: Tim Dillon
Managing Director: Justin Lane
Development (Unity, OpenFrameworks): Aaron Meyers
Development (OpenFrameworks, Python, Network, Web Server): Jeff Crouse
Development (javaScript): Will Adams
Design: Will Adams, Colin Hess, Tim Regan
Modeling: Stu Schwartz, Colin Hess
AV and Fabrication Partner: SenovvA
Production Support: Claudia Guevara, Alliah Morad, Ariella Amrami, Lindsey Neyman
Editing: Adam Epstein
Camera: Sean Mattison, Reginald Emvula