|Industry||Shows, Events & Festivals|
|Media||Film, Digital, Interactive & Mobile|
|Agency||J. Walter Thompson New York|
|Creative Director||David Estis|
Credits & Description
This year, MPC Digital teamed up with The One Club via JWT New York to create Fracture.io, a stunning installation experience for The One Showâs lavish after party at NYCâs Bowery Hotel. Fracture.io allowed guests â a selection of the advertising and design industriesâ biggest players â to literally enter the digital space, taking 3D scans of pose-striking partygoers to generate beautifully abstracted, full body 3D renderings.